How a hotel sells. What story it tells. How it is seen.

Luxnation is a hospitality company. We advise hotels on commercial strategy, develop brand concepts and have built LuxStudio, the all-in-one marketing tool made exclusively for hotels.

A guest room with its shutters open to the sea

Consulting

How a hotel sells

Commercial strategy for independent hotels and small hotel groups: sales, distribution and pricing.

How we work

The green door of a small hotel under bougainvillea

Brand concepts

What story it tells

We curate brand concepts that give a hotel a story and a vibe of its own, so guests choose it for more than the price.

How we work

LuxStudio

How it is seen

Our all-in-one tool for hotels’ social media and ads, built in-house.

Discover LuxStudio

The market

More of the world’s hotel staysare booked through a third party.

63.4%

of bookings at independent hotels worldwide came through online travel agencies in 2025.

$8.2 billion

was spent on marketing by Booking in 2025, much of it on search engines and social media, to reach the guests hotels want too.

More than half

of Booking’s room nights in 2025 came from guests who went straight to Booking, not to Google and not to the hotel.

75.7%

of hotel searches on Google in 2025 found the hotel’s own website was not the cheapest offer.

35 → 35%

of travellers now name social media as a source of trip ideas, up from 35% in 2022. It is their first source of inspiration, ahead of friends and family.

Each of our three practices starts from one of these problems, and ends with a hotel that sells on its own terms.

Consulting

How a hotel sells

Most independent hotels have no revenue manager and no dedicated marketer, and the right people are hard to hire. Too much then rests on one channel, one market or one season.

We bring the commercial strategy in-house for as long as it is needed, and leave your team with routines it can run on its own.

Sales and marketing audits
Distribution and channel mix
Pricing and revenue strategy
Pre-opening and repositioning plans
Representation in new markets
Sales training and coaching

Visit Luxnation Consulting

Brand concepts

What story it tells

When hotels look alike in their photos and listings, guests compare them on price. Most guests have judged a hotel by its photos and reviews before they ever reach its website.

We curate brand concepts for new hotels and for hotels that are repositioning: the idea behind the hotel, who it is for, its name, its look and the way it speaks to guests.

When the concept is ready, it becomes the hotel’s brand kit and voice in LuxStudio, so every post tells the same story from the first day.

LuxStudio

How it is seen

Social media and ads for your hotel, planned, written, designed, approved and published in one place, in your guests’ languages. Built in-house and made exclusively for hotels.

Discover LuxStudio

The LuxStudio dashboard for a sample hotel: posts in progress, what is waiting for approval and this month’s results

Contact

Let’s talk about your hotel

Whether it is your commercial strategy, a brand concept or your hotel’s social media, tell us what you are working on.

connect@luxnationconsulting.com